In order to create a a redesign that resonated with our target audience, our group performed interviews with many people in the community who volunteer with groups similar to Youth 2 Seniors as well as other non-profits throughout Austin. This allowed us to pull key user insights and understand their needs and pain points better. Below are some sample questions we asked them.
- Can you tell what Youth 2 Seniors does based on their homepage?
- Would you sign your kids up to volunteer?
- What kind of information do you need to know before signing your kids up to volunteer?
- What would make it more appealing to sign up?
- Would you donate?
After performing our interviews we were able to pull some key user insights.
"Their mission isn't clear. I want to know exactly what I'm going to be doing."
- Volunteer with Heights
& Hills in Brooklyn
“If I were to stumble on this website while looking for volunteer opportunities for my kids, I’d close the tab immediately because they look like they don’t know what they’re doing.”
— Mom of two kids who volunteer with Generation Serve
“I’d be afraid to donate money. It looks like a scam.”
— Potential donor